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[08:31:02 AM] Sally says: Hi there Darren, got feedback from the client about the creative for their product and brand launch.
[08:31:14 AM] Darren says: Hi Sai Li, that was quicker than I expected. Which one of the options do they want to run with or have me work on? Transvision Vamp, INXS, or the Teriyaki Boyz?
[08:31:27 AM] Sally says: ummmm well the thing is they really love it all but they want to use their Classical signature tune to open it up before going on to something… more contemporary. Know what I mean?
[08:31:33 AM] Darren says: Not really. Classical as in what? Joan Jett? Simply Red? Older – what like Janis Joplin? The Temptations?
[08:31:35 AM] Sally says: more like Bach.
[08:31:37 AM] Darren says: your shitting me right?
[08:31:40 AM] Sally says: no I’m pretty sure that’s his name, German I think. Anyway have a listen and see what you can do. It’s a bit dreamy… and boring. Bach.
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[08:34:08 AM] Darren says: ok, it’s hugely different to the songs we’ve been working from but we can do something with it. Is it their company theme song?
[08:34:21 AM] Sally says: I’m pretty sure it’s German… or maybe Austrian even.
[08:34:24 AM] Darren says: right. So we’ll use ’soundforge’ to marry this opening track to another track that has a more contemporary vibe to it in keeping with the new look. A brand rebirth as such! Do you have anything in mind or are you happy for me to select something that’ll work with the show design Sai Li?
[08:34:38 AM] Sally says: I like that English band STEPS.
[08:34:45 AM] Darren says: no.
[08:34:51 AM] Sally says: The Veronicas?
[08:34:58 AM] Darren says: no. needs a high energy beat to it. Something with a proven commercial pedigree. Like something from Moby.
[08:35:01 AM] Sally says: Moby.
[08:35:04 AM] Sally says: The guy that hunts whales for scientific purposes?
[08:35:20 AM] Darren says:
[08:35:23 AM] Sally says: when can I have it?
[08:35:25 AM] Darren says: when do you need it?
[08:35:29 AM] Sally says: now. The client is here sitting next to me waiting.
[08:35:33 AM] Darren says: bloody hell Sai Li this is pretty ordinary stuff.
[08:35:37 AM] Joyce says: this is Joyce from SePTeM, we are waiting.
[08:36:12 AM] Darren says: yes ma’am… imagine… if you will…. the following –
A massive white canvas dominates the back of the stage and spills out and across the stage top itself. The stage floor has an intriguing ‘Luna’ feel to it. White and barren. Peppered with plenty of folds, bumps, deep hollows and strange moving shaped peaks.
The SePTeM signature song, a beautiful and melodic classic piece starts to filter across the stage and out into the audience. As the music builds in volume so does the intensity of dry ice and theatre smoke clouds - seeping up from the billowing landscape. Rays of light cut through the smoke creating a fairy glade atmosphere.
The classical music advances and as it does six ballet dancers appear one at a time from within the stage environment. They join as one and dance across the stage with white water cans in hand – watering concealed mounds within the stage. The audience is spellbound as showers of silver glitter pour out from the water cans over the mounds.
Magically the mounds start to take human form, growing into floral characters all in white. They join the ballet dancers in a celebration of song and dance. As the sequence reaches it’s theatrical climax, a huge wind storm can be heard approaching.
The soft materials that covered the stage billow to life, twisting and turning in rage as the ballet dancers are tossed about the stage. A strange character runs across the stage chasing a kite that is being blown out into the audience. The storm has arrived blowing the classical music away and in turn the ballet dancers are one by one are swept from the stage. The same strange character returns – pushing hard against the winds in a classic mime pose before a crack of thunder sends him tumbling away.
Another thunder crack followed by a series of pyrotechnic flashes within the room. Full blackout… and then pulse lighting developed from back stage before the room is dramatically filled with the high energy classic hit “BodyRock” from international dance heavyweight Moby.
This is a high energy track that will surprise and lift the audience from the beautiful slumber of the classical opener and really inject energy into the performance.
To the Moby beats, the back stage line reveals, through a motorized reveal or a simple parting of the sheer chiffons forming the backdrop to reveal five dancers dressed in funky white dust overalls - covered from head down to full shoe covers. Behind them are huge alloy industrial fans set at various heights rotating and blowing hard. Long shiny strips of silk in all sorts of bright dance out from the fan faces like clutching fingers.
A formal bow is extended to the audience by the ‘Bodyrockers’. As they return to a stiff upright position a series of pyros exploded from either side of stage before meeting at the stage center. Armed with pots of paint and big hand brushes, the dancers spin away from each other and race to the middle of the stage and indulge in a highly stylized choreography that involves manically body painting each other with bright SePTeM colours.
Cutting through this fantastic chaos, an artist armed with two holstered pistols presents herself. She quick draws the audience before firing fluorescent paint into the air above her and at the other artists. Once tagged, the other artists start to paint. Paint like there is no tomorrow! Once finished the gunslinger turns on point, and skips away.
The stage is a manic whirlwind of activity. The transformed artists leap, jump, and lunge at the backing canvas. Armed with pots of bright primary colours. In broad strokes reflective of their own distinct individual styles, the canvas starts to take on a life of it’s own.
The canvas starts to resemble some sort of surprise Pollack inspired mess-tapiece.
From underneath the various peaks of the stage surface – other artists dramatically reveal themselves. Dragging out canvas surfaces with them. The once pristine white surfaces are struck again and again by bright colours. It lives. In a highly choreographed dance movement, the artists flit move from one surface to the next in a strange painting circuit. Various sized ladders are introduced into the mix with startling results.
From above the stage another artist drops from high above the stage. She swings back and forth across the face of the canvass backdrop with a water pistol in both hands – spraying bright paint as she goes by at the artists below.
From the back of the room – a massive scaffold trolley is pushed into the room. At speed it races down the room’s center aisle towards the stage. On top of the trolley are a dozen children of varying ages all dressed in white and waving madly to one and all. Woo-hoo!
The gunslinger returns, spinning artfully in the air before coming to a ramrod halt center stage. The others mass around, completely covering this individual in block paint - head to toe. Springing from her like she was on fire, she is fully painted and ready. Picked up and employed like a giant human brush, she is swept back and forth across the series of canvas surfaces the other dancers present to her. She is released as the other artists tumble and roll about – creating a strange collective art work from the various canvas elements.
The trolley arrives at the main stage releasing the children who clambered down and up on to the stage where they jump, prance and roll about in the paint as well as dancing with the big’uns. Living art to a pulsating urban soundscape.
As the track comes to it’s climax – all the splattered cast gather as one for a highly stylized group photograph. The photographer takes the shot – pyro flash followed by lights out and a stage and backdrop bathed in UV light. Previously invisible to the eye – the UV now reveals the new logo painted across the entire breadth of the backdrop canvas.
SEPTEM colours my world !
[08:44:42 AM] Darren says: so. What do you think? Ladies?
[08:44:55 AM] Joyce says: it is okay.
[08:44:58 AM] Sai Li says: it’s okay Darren.
[08:45:06 AM] Joyce says: I like the paint – it’s fun.
[08:45:08 AM] Sai Li says: Joyce says it’s fun. The fun paint is fun.
[08:45:13 AM] Darren says: okay. So should we run with this?
[08:45:28 AM] Joyce says: it is okay.
[08:45:30 AM] Sai Li says: Joyce says okay.
[08:45:32 AM] Darren says: I’m getting her chat Sai Li – it’s fine.
[08:45:35 AM] Joyce says: let’s do this.
[08:45:37 AM] Sai Li says: Joyce says we should do this.
[08:45:41 AM] Darren says: well that’s great, I’ll get on to it straight away. I’m pleased your pleased.
[08:45:44 AM] Joyce says: don’t forget to include the blue monkeys! Very very important.
[08:45:46 AM] Sai Li says: Blue Monkeys Darren – don’t forget.
[08:45:49 AM] Darren says: WHAT???
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