2. Creative Exchange - The Return of Sai Li

SAI LI FROM SHANGHAI HAS LOGGED ON.

[15:12:18 PM] Sally says: Hello it’s Sai Li!

[15:20:01 PM] Sally says: are you there Mr Darren? I need some help with a new event pitch… please.

[15:35:52 PM] Darren says: I’m kinda flat out at the moment Sally.

[15:36:08 PM] Sally says: It’s Sai Li now. I’m a LITTLE desert flower.

[15:43:31 PM] Sally says: Come on… heeeeeeelp me puh’lees.

[15:44:12 PM] Darren says: ok, what’s up… Sai Li.

[15:44:18 PM] Sally says: Cosmetic launch from Japan. We need to come up with a killer reveal and opener to their congress thingo.

[15:45:02 PM] Darren says: Okay, what’s the business name and what information can you give me about their marketing strategy and target audience profile?

[15:45:14 PM] Sally says: I want lots of champagne white, antique golds and.. get this ! Brushed silver. Pretty fab huh?

[15:45:26 PM] Darren says: Umm yes that sounds very… pretty. But what’s the product about, can you email me some collateral regarding the product?

[15:45:32 PM] Sally says: It’s made from Prunes and has a strange name.

[15:45:34 PM] Darren says: Prunes?

[15:45:36 PM] Sally says: Apparently it’s a huge seller in Japan and Korea. Great for the complexion.

[15:45:39 PM] Darren says: Prunes?

[15:45:41 PM] Sally says: Yup. But not old wrinkly ones. It’s kinda like a paste. Anyway it the event has to be really pretty and oh before I forget they want to reveal the a new range. Reveal product and the new name.

[15:45:52 PM] Darren says: umm ok. What’s the name?

[15:45:54 PM] Sally says: It’s in Japanese!!

[15:45:57 PM] Darren says: well it would be. What’s the Japanese name for this product?

[15:46:01 PM] Sally says: Not sure – it could be SPTM but not really sure. Anyway it doesn’t matter – we just need a killer look and opener. How long will you take?

[15:46:11 PM] Darren says: it’s hard to say Sai Li as I don’t really have any more information then we started other than a possibly colour scheme, a possible name for the product, and it’s all Japanese.

[15:46:24 PM] Sally says: so can I tell my clients later this week?

[15:46:27 PM] Darren says: you can tell them what you like it’s just I don’t really think I have enough information to really..,

[15:46:29 PM] Sally says: gotta run, a couple of days shoot it over.

[15:46:33 PM] Darren says: the thing is Sai Li I’m just not sure.

[15:46:35 PM] Sally says: it’ll be fab, it’ll all be just fabby fab. Gotta gotta run. Cheerios!

[15:46:44 PM] Darren says: not happy.

[15:46:58 PM] Sally says: and don’t forget - three different versions as options. Poodles!

SAI LI FROM SHANGHAI HAS LOGGED OFF.

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1 Response to “2. Creative Exchange - The Return of Sai Li”


  1. 1 The Creature from 40,000 Fathoms

    Prunes? And its for the complexion? Obviously the Japanese don’t subscribe to the saying “like a wrinkled old prune”.

    Maybe it’s just me but when I think of prunes and white, gold or brushed silver, I’m usually in a bathroom surrounded by porcelain objects, and things aren’t going tot well.

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